Ways We Work partnered with HIM & HER to define a new approach to interviews.
Graphic Design: Mel Miller
Photography: Emily Leung
Art Direction: Erin Martin
To grow it's audience and drive content submissions, Ways We Work wanted to establish its brand as the standard for approachable, humanized content in the realm of productivity. The challenge was to stand out admidst the noise of interview series - so the brand partnered with HIM•HER to develop a creative Brand Identity that would support the core purpose of the series: An informative yet simple look at the tools and methods people use to get things done.