ABE ERB Launch

This brew-pub gem partnered with HIM•HER to help develop it’s brand persona through website design, social strategy & other marketing efforts.

Art Direction: Erin Martin
Technical Direction: Justin Frenette
Graphic Design: Mel Miller
Web Development: Kayleigh Johnston
Photography: Stewart
Screen Printing: Jon Johnson (BRFC)


After a wide search for the right partner, Abe Erb chose HIM•HER to help generate a buzz prior to the opening of the hip-new microbrewery.

I want people to feel like they already know Abe the first day they show up. I want a line up outside the door the day we open...

What started out as a web development and social media relationship has quickly grown into a brand strategy partnership; from campaign development to print materials like menu designs to marketing photography. We have become their brand advocate – and we can’t stop smiling about it.

Collaboration has been the guiding principle since the beginning of this design relationship. We worked along side Abe Erb’s team to revise, elaborate and implement their vision.
- Erin Martin - Principal Designer

Project Deets:

  • 1 Month to build Website
  • Fully responsive (mobile friendly)
  • Built on the Wordpress platform
  • All photography captured in 4 hours
  • Pre-Launch signage was hand painted and installed by the HH Team
  • Social strategy started 2 months prior to opening


  • 7,000 + unique visitors each month Upwards of 50,000 page views
  • Dynamic home page hero which pulls the appropriate menu, hours and specials for the current date/time
  • Direct integration with Facebook events
  • CMS for all aspects of the site – Any employee can update the website quickly and easily. You don’t need to be a developer...