This brew-pub gem partnered with HIM•HER to help develop it’s brand persona through website design, social strategy & other marketing efforts.
Art Direction: Erin Martin
Technical Direction: Justin Frenette
Graphic Design: Mel Miller
Web Development: Kayleigh Johnston
Screen Printing: Jon Johnson (BRFC)
After a wide search for the right partner, Abe Erb chose HIM•HER to help generate a buzz prior to the opening of the hip-new microbrewery.
I want people to feel like they already know Abe the first day they show up. I want a line up outside the door the day we open...
What started out as a web development and social media relationship has quickly grown into a brand strategy partnership; from campaign development to print materials like menu designs to marketing photography. We have become their brand advocate – and we can’t stop smiling about it.
Collaboration has been the guiding principle since the beginning of this design relationship. We worked along side Abe Erb’s team to revise, elaborate and implement their vision.
- Erin Martin - Principal Designer