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Everything you need to know about GA4

Your website will stop processing new analytics in July 2023. To ensure you’re collecting user and traffic data, you need to switch to GA4 today.

Google is changing the way that they gather website data this July, and we’re here to help you prepare.

We’ve created a step-by-step guide to help you get your website ready for the inevitable analytics update.

Naheed Somji, Director of Digital Marketing, will walk you through everything you need to know about the upcoming switch from Universal Analytics to Google Analytics 4.


  • Why Google is shifting from UA to GA4

  • How to properly set up Google’s new GA4 tracking

  • How to find the metrics that matter

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GA4 has a learning curve

Not only is GA4 visually different from Universal Analytics, it’s fundamentally different in the dimensions and metrics it prioritizes. This means that the metrics that you’re used to finding may not even be available. To learn how to effectively use GA4, watch the video.

IS THIS REALLY FREE? Yes! We’re just sharing free knowledge that we hope you’ll find useful as we all navigate Google’s recent updates and changes.

We ask for your information in exchange for a resource you’ll find valuable.