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Personalized branding and intentional packaging

Working with a local business to help redefine their visual identity, vision, and goals to stand out in a saturated market.

Julianna Candle Co. was in need of an updated visual identity that better expressed their brand and future vision. During initial discussions, we conducted a thorough analysis of various customer touch points to identify opportunities for the brand and products to better distinguish themselves in a saturated market. As advocates in supporting small businesses themselves, we decided to procure a packaging redesign that would be printed locally.

A collage of images put together as the inspiration for the Julianna Candle Co rebrand. A collection of light pastel pinks, tan, and greys, as well as various script fonts and packaging examples.

Initial moodboard exploration

Logo Refresh

A refreshed identity which reflected purposeful, intentional design choices and ensured longevity.

During the logo design phase, the focus remained on infusing the visual identity with character and a distinctive "personal touch". Before collaborating, the founder of the company, Julianna Arcese, would include a note in every order signed "with love, Julianna, xo". This served as the inspiration for the new visual identity, which was developed with the active involvement of the client. The logo ultimately reflected their gentle and thoughtful nature.

Creating a logo with custom type based off Julianna's handwriting to add a distinctive and individualized feel.Tracing the selected hand-written options and refining further to ensure legibility and structure.The final logo showcased a personalized and tribute-like aspect to the client.Incorporating the company's three fundamental pillars in the secondary glyph resulted in a timeless and individualized element.
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Creating a logo with custom type based off Julianna's handwriting to add a distinctive and individualized feel.

A series of brand guideline booklets laying on a light pink background. They feature the new brand colours of light paste pink, sage green, cream, and white as well as the script font of the Julianna candle co logo.

Visual Guidelines

Intentional Packaging

The client opted for locally printed, eco-friendly packaging, in alignment with their core principles of promoting sustainability and supporting local. A custom die line and candle labels were thoughtfully designed to complement their vessels.

A dark green Julianna candle sitting on a wood piece next to two packaging containers.
A final Julianna packaging box for a pink candle sitting infront of a light pink backdrop.

New candle vessels were sources from a local supplier to help the product further stand out. Separate colours were chosen to distinguish between each of the four collections.

Brand Experience

To complete the visual enhancements of the brand, thank you cards and candle care tips were designed as an additional touch point (also locally printed). To extend the personalized experience, each card is signed by Julianna and included with each order.

A candle care tip note leaning up against a wooden table. The note lists a variety of candle care tips and has the Julianna candle logo and font.
A note about Julianna Candle Co. with the brand logo sitting infront of a light pink backdrop.

Him and Her made the entire process seamless and stress-free and genuinely shared our passion and excitement in the project, which was so refreshing and energizing knowing they were invested in our success.

Julianna Arcese | Owner, Julianna Candle Co

A white Julianna candle sitting on a bath tray over a bathtub.A Julianna candle package being opened.An organized pile of white Julianna candles and candle packaging for the white Julianna candles.A person putting a company logo sticker on the top of a Julianna candle package.
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A white Julianna candle sitting on a bath tray over a bathtub.

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