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Agency

The values and team that ensure our partners shine

Straightforward by design

We move with purpose and precision. Our process is streamlined, our communication is clear, and our work delivers exceptional value. Clients trust us to get it right and get it done without wasting time or momentum.

Think beyond the brief

We don’t just make things look great. We solve big, complex business challenges, driving real business impact. We’re thinkers and doers who get to the root of the problem and move things forward.

In it together

We augment your team — giving you the bandwidth, clarity, and confidence to do more of what matters. Emotionally, we help you breathe easier. No walls. No friction. Just shared focus on results.

How we work

The GRIT method

Step 1: Gather

We start by identifying opportunities and gathering what matters.

Step 2: Refine

Here, we rethink what is possible until the design is sharp and strategic.

Step 3: Implement

We execute with care, turning the foundation into tangible work.

Step 4: Tune

We tune what happens next by measuring impact, learning quickly, and adapting.

Meet the team

  • Erin MartinOwner, ECD
  • Justin FrenetteOwner, CEO
  • Dee MenegaldoManaging Director
  • Sandy MartinAdministration
  • Amy FraserTeam Lead, Client Services
  • Sean GanannCreative Director
  • Zack KrasovecArt Director
  • Aleksandra IsakovGraphic Designer
  • Isaac MaierTeam Lead, Senior Full-Stack Developer

Core Values

  1. Play to win

    We’re a high-performing team with high standards. We are confident in our craft, humble in our approach, and relentless in our pursuit of results. Playing to win means believing in the team, owning our impact, and treating every project like it matters.

  2. Act with each other in mind

    We cherish teamwork and collaboration. We're all in this together, and our strength lies in sharing ideas, respecting diverse perspectives, and putting collective success front and center.

  3. Always come with solutions

    This is about having a go-getter attitude and a knack for tackling issues head-on, making sure we always strive to find solutions rather than getting lost in problems or waiting for others to bail us out.

  4. Bring your imagination

    This fosters creative thinking and innovation, motivating teammates to explore big and daring ideas and approaches to challenges. This leads to rewarding, impactful work that pushes boundaries and differentiates us.