Crown Verity
Designed to Perform. Built to Last.
Crown Verity is built on craftsmanship—for over 30 years, their premium outdoor cooking equipment has been loved by North America’s leading professional chefs and chef wannabes.
Redesigned eCommerce website
Crown Verity was in need of a comprehensive sales tool–a fully redesigned eCommerce website. An industry and competitor analysis was conducted to gain insights into Crown Verity’s target audience, assess competitor strategies, and define success metrics. The outcome was a fully operational, detailed direct-to-consumer eCommerce website. Recent PDP updates are making a clear impact, sparking higher engagement and more add-to-cart actions across the sites.
135%new customers in 2025
Year-to-date sales are outpacing previous years, with both the Canada and US sites having impactful growth in new and returning customers.
Marketing efforts consistently show a mix of strong brand reach, retargeting wins, and varying purchase attribution. There has since been articles in major Canadian publications that have featured Crown Verity products and renderings.
Digital ads have resulted in positive ROI, with retargeting and conversion campaigns delivering steady, reliable results. Email campaigns also continue to be strong performers in both Canada and the US, driving more than 95% of Omnisend-attributed revenue.
