Him & Her was engaged to bring 741 King St W, Kitchener to life as an eco-friendly, energy efficient structure in the heart of the city.​

We wanted to create a project brand and sales launch campaign that not only stood out, but truly personified the building-construction vision.

“Bright Building” was named and branded to showcase innovations and efficiencies in how homes can be created affordably. The hygge-inspired brand is captured through the building programming, marketing efforts, and interior design.

The story continued through an integrated marketing campaign including digital and social, print and out of home ads, which generated qualified leads for our sales team.