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Circle K

Our Involvement

Visual IdentityStrategyPrint Production

A Santa-riffic activation

From strategic planning to design execution, Santa's Fuelling Station was a cute mobile activation, handing out free cookies and milk to all Santa Claus Parade attendees.

The red and white striped Santa's Fuelling Station logo from the Circle K x Lactantia partnership
A stack of chocolate chips cookies and a glass of milk
A red free milk and cookies flag in the middle of a crowd at the Santa claus parade
A girl posing with Emmamemma in front of a red photo backdrop

It was fantastic. Your team really brought our vision to life. I think we were able to generate great branding and awareness with your lockups and assets in a humble way, which is exactly what we wanted to do. We made this more about the community and less about us.

Circle K Team
An iPhone taking a photo of Emmamemma infront of a red photo backdrop
The wall design of a red photo backdrop, composed of a repeating pattern of snowflakes, the Circle K logo, and the Lactantia logo
The Circle K logo on a tan background
A young girl grabbing two cookies from the Circle K trailer at the Santa Claus parade
The red free milk and cookies sign at the Circle K trailer
The red Santa's Fuelling Station logo on the front of the Circle K trailer at the Santa Claus parade
Two attendees of the Circle K trailer posing for a photo with two free milks
A line drawing of the Circle K trailer during the planning phase for this event
A young girl enjoying a free cookie at the Santa Claus parade
A woman enjoying a free cookie infront of the Circle K trailer at the Santa parade
Three tan Circle K beanies laid out flat on a red backdrop