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DTK BIA

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Visual IdentityBrand StrategyWebsite Design

Aligning a team's vision to a bold new brand presence

Updating the Downtown Kitchener BIA's brand identity was key to fit the modernized ever-growing community they support through their work.

The DTK BIA logo on a grid, showing the spacing and direction of the letters.
Three examples of the DTK BIA logo during the exploration and design of it
Pages from the DTK BIA brand guide
The DTK BIA logo on a white t-shirt
An orange business card with the DTK BIA logo
A collection of DTK BIA letterheads and paper assets
The DTK BIA member newsletter
A blue DTK BIA laptop sticker
The DTK BIA website on a laptop screen